noon employees working

Welcome to selling on noon!

Turn clicks into cash. Start strong by listing your products the right way — and watch your sales take off.

Steps to Go Live

noon Employees packing items into crates

Start selling on noon in three easy steps

  • Set up your account
  • Get your listings ready
  • Choose your fulfilment model

That's it — you're ready to receive your first order

Registration steps

Set up your account

And just like that, you are now part of the noon family

Create your store for the country that you wish to sell in and add your business documents for a quick and seamless approval

Once you create your store, seller lab becomes your control center for everything noon

Seller Hub

Seller Hub

Your command centre for selling on noon

  • Manage your business Manage your account, catalogue, inventory and pricing - all in one place.
  • Track and collect payments Monitor orders, sales performance, settlements and payouts in real time.
  • Grow with confidence Use ads and analytics to improve performance and scale faster.

You'll also get our comprehensive seller guide, designed to support you from your first steps to confidently running your business on noon.

Get Your Listings Ready

A noon delivery agent scanning a package

Listing your products on noon is easy with our powerful 'My catalog' tool.

Enriching your catalog boosts discovery and conversion of your products.

Upload options:

  • Single SKU — for curated catalogues
  • Bulk upload — for larger catalogues
  • API — for automated systems

You can also set pricing and update stock directly from My Catalogue — all in one place

Watch The Tutorials

Brand details

Toys on top of a cabinet

Own a brand or represent one?

noon's brand registry gives you the tools to protect your intellectual property rights and build trust with customers.

Authorised agent?

Send us the right documents to get started:

  • Brand authorisation letter
  • Manufacturer licence
  • Product or brand registration documents
Distributor?

Skip ahead to product and category information.

Already applied?

Sit tight — wait until your brand registration is complete before adding products, to make sure they're listed under the right brand.

Read More On Brand Registry
A noon employee walking through the warehouse

Product and category information

Prepare your product and category information before you start adding products — it'll save you time and help you avoid mistakes.

Heads up:

Some categories require approval first, including document checks and seller performance review.

Read The Guide

Choose the fulfilment model that fits you

A noon employee instructing a fleet of delivery vans

Covers storage, packing, shipping, returns and exchanges — with great delivery that keeps customers coming back.

You can fulfil orders yourself (FBP) or leave it to noon with Fulfilled by noon (FBN).

Pro tip:

You can mix models — pick the best one for each product to optimise your operations.